عربي

About Us

MidEast Direct is more than a business to business portal where suppliers, buyers and investors come together to explore trading and business opportunities within the Middle East markets. Upon registration and approval, a showroom is created both in English and Arabic where companies can showcase their products and services to buyers and end users around the year and around the clock. We also offer Middle East related latest economic news on tenders, business news, trends, and more.

Many companies are facing fanatical challenges by not meeting their desired annual bookings, growth rates, or entry to new markets. MidEast Direct can help overcome these challenges faster, better and cheaper. The ever changing economic conditions, globalization trends, and technological advancement have lead to increased global competition. It is no secret that the entire world is looking at the Middle East region and adjacent markets for new business opportunities. The Middle East market is project to enjoy for example a growth rate of 9%+ for 2011, the highest in the world. Saudi Arabia alone has authorized a record spending budget of more than US$190 billion for 2011.

Global companies with the desire to do business in the Middle East are concerned about maximizing the marketing value for the dollar. Traditionally, companies often resort to three options:

1. participating in trade shows,
2. hiring a dedicated staff living in the region, and/or
3. appointing local consultants.


Here are some of the challenges:


Traditional Marketing Methods Challenges
Marketing via Regional Expos
  • Very expensive - Cost of sponsorship, space rental, travel expenses, time and material, logistics, visas, etc. can run as high as US15,000 and upward to US$500,000.
  • Short term – Only several days
  • Broad audience – Only a fraction of attendees represent end users or candidates for business partnership
  • Highly competitive – Little knowledge of competition and their level of presence.
Listing Online Directories
  • Too broad and general.
  • Although English is a common language, Arabic remains the preferred and default language from marketing to legal contracts.
Using Business Development Company Staff
  • Whether visiting the region periodically or living in abroad – Extremely expensive.
  • Effectiveness depends on skill sets, background, experience, knowledge of business practices, etc.
  • Middle Easterners are polite and will not reveal if their time is being wasted.
  • Generated market reports are self-serving and often are exaggerated or unrealistic.
  • Financial troubled companies end up reducing their business development staff to cut cost. Extremely reducing business growth.



Whether you are interested in setting up a manufacturing joint venture or establishing a trade partnership, MidEast Direct should be your first stop. With the launch of our new updates, we are offering our services free of charge! So register here today!